Clear, concise and straightforward sales & marketing support, as our name suggests
Helping overseas businesses get on and grow in Europe
Are you an electronic component manufacturer looking to expand in Europe?
We have the knowledge and expertise to help achieve your goals
Providing local sales support for IT Hardware & Technology brands
Get your brand out into the IT sales channels

A manufacturer's sales agency with a difference

Helping you to stand out from the crowd

Lucid Electronics is a manufacturer’s sales agency with a difference, offering sales, marketing and supply chain support. Serving two core markets, Electronic Components & IT Hardware, we provide strategic sales & marketing guidance to overseas manufacturers looking to enter into, or increase market share, throughout Europe.

We find there is often a tendency to over-complicate business, which is why we work hard to keep things simple. Having appraised the current situation, we work to develop and implement a clear and insightful strategy that drives positive growth.

Overcoming barriers of entry associated with entering into a new market; like capital requirements, set-up costs, product differentiation and access to distribution channels, is what we do. Utilising our market experience, knowledge and industry contacts, we provide instant access to the markets we serve, saving valuable time and keeping overheads low.

We know that one size does not fit all, which is why we offer a tailored range of services to help determine the right strategy for your company. Contact us to talk about how we can help you grow your international business.

Electronic Components & IT Hardware

About the markets we serve

Electronic components are classified in one of three groups; Active, Passive or Electromechanical. We concentrate on electromechanical, with a focus on switches, sensors & custom solutions for market sectors including Automotive, Off-highway vehicles, HEVAC, Marine, Automation and Appliances.

We work with manufacturers to ensure the product offer is presented in line with market expectations, and that there is a sales and marketing strategy in place that drives sales. Areas of expertise include; web presence, sales collateral, OEM sales approach, pricing model, distribution channel development and supply chain optimisation.

IT has become an essential part of our everyday lives, personally and professionally, and has become an incredibly crowded market in recent years, thanks to globalisation. Our focus is on the IT Hardware sector, which encompasses essentials such as monitors, graphics cards, connectivity products & peripherals.

We work with IT hardware and technology brands, helping them to break into, or grow share, in the UK and Ireland. In addition to providing access to the IT distribution channels and a reseller network, we support the development of a strong brand presence through effective marketing communications.

Services tailored to meet your objectives

Because we know one size doesn't fit all


We don't like to get bogged down with unnecessary presentations or excessive detail, but everyone needs a well thought out strategy. It helps keep us focused on what is really important - making the sale.


Supply chain management is essential to company success and customer satisfaction. We help to ensure that your customers are served as quickly, effectively and efficiently as possible.


Understanding the subtle cultural differences and expectations in international business, is critical. We provide local sales resource for face-to-face meetings, product presentations and contract discussions.


Effective distribution channel partners help increase sales by providing access to new markets and opportunities. Local stockholding and short lead-times are vital in fast moving and competitive environments.


Your company may have industry-leading products but potential customers need to know about them. The right marketing communications help to develop and nurture a solid relationship with target customers.


Customer service can make or break you. Top customer service increases trust and encourages loyalty. We offer local sales & technical support, bridging the gap between the supplier and the customer.

Czech-based i-tec is a well-established manufacturer of universal docking stations, video adapters, hubs, chargers and enclosures. i-tec users are able to run more applications simultaneously, save more data, work faster, smarter, and more efficiently.

Decades of experience and industry contacts

Michael Groom

Michael Groom

Managing Director
Michael has extensive sales, marketing and general management experience in the electrical and electronic component markets, having held senior positions within various organisations, large and small.
Mark Mills

Mark Mills

Sales & Marketing Director
Based in Munich, Germany, Mark has 20 years’ international sales and marketing experience, with a focus on sales & marketing strategy and distribution channel management.

Our blog & latest news

Essential reading

Introducing i-tec

i-tec was established two decades ago, when the mobile technology bandwagon was still gathering momentum. At a time when Google was founded, Microsoft became the largest company in the world, and when the Nokia 3210 was the must-have not-so-smart phone! Throughout these changing times, ...

Why Lucid Electronics?

Hello and welcome! I'm Michael Groom, the founder of Lucid Electronics. Throughout my 30+ years working for technology-based organisations, I have come across numerous companies with fantastic products, great pricing, support and technical expertise - in theory at least, many of the attributes required ...