ABOUT US

THE MANUFACTURERS SALES AGENCY

Lucid Electronics

THE MANUFACTURERS SALES AGENCY

Lucid Electronics is a sales agency for manufacturers and brands of electronic components and IT hardware. We work with a select group of partners, providing high quality products, expertise and service. Our team consists of like-minded industry professionals with decades of experience, motivated to find a better and more personal way to do business, combining old-fashioned values with the demands of business today.

We don’t stop at offering the right product, at a competitive price, supported by best-in-class service. Equally important to us is providing a customer experience reflecting our wish to become a preferred long-term supply partner for our customers. We enjoy what we do and like to do things properly, refusing to buy into the “one size fits all” analogy. Instead, we take time to understand needs, consider options and provide a solution that meets all technical, quality and commercial expectations.

We think of the brands we represent as if they were our own, and consider ourselves as an extension of their team. For them, our goal is to raise awareness and develop sales opportunities, providing all the benefits of a local team, without the up-front investment and risk associated with establishing a local office and managing a local team. They all have a lot to offer – our job is simply to spread the word.

If you would like more information about any of the companies or products you see on our website, or if you are a company looking to get established in Europe, please feel free to contact us.

Meet the team

FOR THE CUSTOMERS WE SERVE

EXPERTISE

We should be able to answer most of your questions but if we can’t, we have a support network that can.

ADVICE

We offer honest, straightforward, no-nonsense advice that you and your business can count on.

SERVICE

We are committed to provide best in class service and aftersales support, for all our customers, big and small.

INTEGRITY

We pride ourselves on acting with honesty and integrity and treat our customers as we like to be treated.

Meet Our Team

THE FACES BEHIND THE NAME

Sarah Cox
Sarah CoxSales Manager
Sarah has extensive sales management experience, both in the UK and France, and has been based in Normandy since 2000. When Sarah isn’t delighting customers, she can be found enjoying an inexpensive glass of wine or walking her beloved dogs along the Normandy coastline.
Michael Groom
Michael GroomManaging Director
Michael established the company in 2016, having spent more than 30 years working for some of the biggest names in the component sector. When Michael isn’t working, you can find him partaking in one of his many hobbies or entertaining one of his four grandchildren.
Mark Mills
Mark MillsDirector
Mark has more than 20 years international experience in the electronic component sector, in both distribution and OEM-based roles. Mark enjoys travelling, the outdoors, a good restaurant and spending time with his young family.

FOR THE BRANDS WE REPRESENT

SALES RESOURCE

We provide local sales resource for face-to-face meetings, presentations and contract discussions.

MARKETING & PR

We create and manage marketing campaigns and related comms to support your objectives.

SUPPLY CHAIN

We work with you to ensure that your customers are served as quickly and efficiently as possible.

CONSULTANCY

We develop and implement clear and insightful sales & marketing strategies to drive positive growth.

Contact us