A manufacturer's sales agency with a difference
Lucid Electronics is a manufacturer’s sales agency with a difference, offering sales, marketing and supply chain support. Serving two core markets, Electronic Components & IT Hardware, we provide strategic sales & marketing guidance to overseas manufacturers looking to enter into, or increase market share, throughout Europe.
We find there is often a tendency to over-complicate business, which is why we work hard to keep things simple. Having appraised the current situation, we work to develop and implement a clear and insightful strategy that drives positive growth.
Overcoming barriers of entry associated with entering into a new market; like capital requirements, set-up costs, product differentiation and access to distribution channels, is what we do. Utilising our market experience, knowledge and industry contacts, we provide instant access to the markets we serve, saving valuable time and keeping overheads low.
We know that one size does not fit all, which is why we offer a tailored range of services to help determine the right strategy for your company. Contact us to talk about how we can help you grow your international business.
Electronic Components & IT Hardware
Electronic components are classified in one of three groups; Active, Passive or Electromechanical. We concentrate on electromechanical, with a focus on switches, sensors & custom solutions for market sectors including Automotive, Off-highway vehicles, HEVAC, Marine, Automation and Appliances.
We work with manufacturers to ensure the product offer is presented in line with market expectations, and that there is a sales and marketing strategy in place that drives sales. Areas of expertise include; web presence, sales collateral, OEM sales approach, pricing model, distribution channel development and supply chain optimisation.
IT has become an essential part of our everyday lives, personally and professionally, and has become an incredibly crowded market in recent years, thanks to globalisation. Our focus is on the IT Hardware sector, which encompasses essentials such as monitors, graphics cards, connectivity products & peripherals.
We work with IT hardware and technology brands, helping them to break into, or grow share, in the UK and Ireland. In addition to providing access to the IT distribution channels and a reseller network, we support the development of a strong brand presence through effective marketing communications.
Services tailored to meet your objectives
Czech-based i-tec is a well-established manufacturer of universal docking stations, video adapters, hubs, chargers and enclosures. i-tec users are able to run more applications simultaneously, save more data, work faster, smarter, and more efficiently.
Decades of experience and industry contacts
Our blog & latest news
i-tec was established two decades ago, when the mobile technology bandwagon was still gathering momentum. At a time when Google was founded, Microsoft became the largest company in the world, and when the Nokia 3210 was the must-have not-so-smart phone! Throughout these changing times, ...
Hello and welcome! I'm Michael Groom, the founder of Lucid Electronics. Throughout my 30+ years working for technology-based organisations, I have come across numerous companies with fantastic products, great pricing, support and technical expertise - in theory at least, many of the attributes required ...